ADOTAS – Aegis has snapped up AdWatch in Russia, making its digital marketing unit, Isobar, the country’s premier online media company. Isobar is already the world’s biggest digital ad service network, and the move into Russia, a rapidly growing emerging market, highlights the U.K. company’s strategic smarts.
Russia is poised to see its overall ad spend increase by about 20% in 2008 and 2009, and interactive advertising is supposed to grow by more than 50%.
AdWatch, headquartered in Moscow, was founded in 2000 and works with the likes of Microsoft, Canon and VTB Bank. Financial details of the purchase were not disclosed.