iPhone’s “Pornucopia” a Boon for Advertisers?
ADOTAS – Say it ain’t so. Is iPhone’s next claim to fame going to be the ease and frequency with which mobile consumers can surf porn sites?
According to a report in Time Magazine, it’s already happening.
The coming iPhone “pornucopia” is being aided and abetted by the technological feats of the 3G: still images, steamy chat services and, er, “moan tones,” which are pretty self-explanatory. The market’s already exploded in Europe (video chatting is reportedly a big hit).
The popularity has been noted by Google Trends, which shows a significant increase in recent months in the popularity of the search term “iPhone porn.” (The search term ranked particularly high in Washington, D.C., New York and Richardson, TX).
So what’s the deal? According to Time, “Leading porn purveyors see the iPhone as a dream come true. Its relatively ample screen size, speedy Web access and ease of use are just part of it. The device’s miniaturized version of Apple’s Safari software simplifies mobile access and streamlines the process of tailoring dirty sites for optimal viewing on the go.”
Already, the adult industry is throwing money into the iPhone porn marketplace – the faster-loading pages and faster running video will surely help. And according to Nielsen Mobile, about three out of four iPhone users are men with cash to burn; more than one-third of iPhone users spend north of $100 on phone and data charges a month (compared to one-fifth of other cell-phone consumers).
Classy mobile marketers take note!
Reader Comments.
It already is. Sex and porno were #8 & #9 top mobile search firms in Q1 2008 as reported in the Crisp Wireless Index. Visit http://www.crispwireless.com/analytics/register to get sign up for the report.
As if cell phone manners aren’t bad enough out there – it’s tiring hearing someone else’s conversation while trying to enjoy a meal in a restaurant. Now you will have to worry about accidentally seeing some porn if you look over at the person next to you on a train or something. This is truly a sad downturn for online and society! Not to mention how do they plan on blocking kids and teens from viewing porn on their phones?
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
