IAB INTELLIGENT SELLING OF INTERACTIVE ADVERTISING – PROFESSIONAL DEVELOPMENT — 6/11/08

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IAB INTELLIGENT SELLING OF INTERACTIVE ADVERTISING – PROFESSIONAL DEVELOPMENT
Date: 06/11/08
Location: New York City
Description: Interactive ad spend is speeding past last year’s $20 billion and is expected to grow to $30 billion over the next few years. Are you ready to be part of this high growth media evolution? Whether you’re new to the industry or need to improve your knowledge and skills, these courses are for you. Learn the terminology, ad programs and pricing, latest trends in rich media and targeting, how agencies determine and manage campaign measurement, how to negotiate using CTRs and conversions, tips and techniques for delivering high quality leads, best practices for selling, branding and direct response campaigns…and much more!
Website: www.laredogroup.com

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