Having gone through it before, there are only a few things the internet world needs to understand. One, the economy will come back. It may take a year, two, or three, but it will come back. Two, take care of your customers. Whether they are advertisers or consumers, make sure you look at what they are going through. If they are advertisers, don’t be afraid to renegotiate contracts to a lower level to keep them happy. Yes, that impacts your bottom line, but when the economy recovers, you’ll be the first person they look to when they reallocate their budget. Also, look at what is working more effectively and switch them to it, even at a lesser price. Don’t be greedy! You will build loyal clients. If they are customers, show how you care about them. Show them you have a better quality product that will last longer and perform better, or if discount is in your business model, stress that. Different consumers act differently to each situation, but both markets buy, even in a down economy.

Yes, you have to tighten your belt a bit. You may not have as big of an expense budget, or an expense budget at all, but make the best out of what you have and treat your customers/clients well. In the end, everyone will be back on their feet if you don’t panic.