hakia Boosts Semantic Search Capabilities
ADOTAS – Hypochondriacs – get psyched: there’s a new outlet for diagnosing a variety of ominous symptoms. hakia, a semantic search engine, announced that it has boosted its health and medical search capabilities with PubMed.
hakia said it has added more than 10 million abstracts from PubMed – a medical database maintained by the U.S. National Library of Medicine and the National Institutes of Health. The company said it hopes to benefit medical researchers, doctors, students and consumers by helping them reach more relevant info even more quickly.
“Non-semantic search engines often deliver incorrect information because they rank their findings by popularity,” Dr. Riza Berkan, hakia’s CEO and a former nuclear physicist, told ADOTAS. “Typically, about 90% of searchers stick with the first page of a search engine’s findings and the results are often wrong. We’ve been developing ontological technology since 2004 that processes Web pages and data in a way that will match what the searcher is looking for through conceptual means, not by popularity, so the results are more accurate.”
Berkan argues that semantic search will be a boon for interactive advertisers as well. “When we deploy our semantic ad system, the same principles will apply – our system will detect content on Web pages and match ads with a much higher precision, resulting in higher click-through rates.” hakia is in the process of developing and launching its ad system, so it does not have ironclad projections on how much higher those click-through rates will be.
The company was founded in 2004; so far, hakia has received about $21 million in funding from an international base of private investors.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
