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Greystripe Unveils Juiced-Up Mobile Ad Platform

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Jun 26, 2008 

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Kathleen  |

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Greystripe Unveils Juiced-Up Mobile Ad Platform

ADOTAS – Greystripe, a distributor of ad-supported mobile games, has introduced a new Mobile Engagement Platform. Currently, Greystripe offers advertisers the entire mobile screen at the beginning and end of game play, but the new platform offers interactive advertisers access to a greater depth of sponsorship in which users will encounter the brand in instances beyond those two ad spaces.

The platform offers advertisers Web and mobile Web download site sponsorship; all of the full-screen ad space for every sponsored play; a branded in-game on device portal which appears at the start of every game play giving the advertisers a permanent presence on the game player’s phone and complete campaign management and reporting metrics.

Each Greystripe user is also given a number of ad-sponsored plays when they download a game and when they run out of plays, the have to click on “reconnect” to get additional plays, giving advertisers another opportunity to target users.

Advertisers that already have a mobile Web site can provide their customers with a branded download site hosted by Greystripe increasing the site’s stickiness. (The much-sought after game downloads typically go for up to $12 a unit, but brands can offer the games to their customers for free in an ad-supported model, creating a permanent presence on their customer’s phone).

Greystripe’s advertisers reach an audience that is 75% 18-to-34 years old, 90.2% purchase decision-makers and split nearly evenly male and female.  Advertisers see an average click-through rate of 10.1% worldwide, six times higher than the CTRs for traditional mobile advertising, such as banner ads which currently average around 1.5%, the company said.

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