Gannett, Cozi Team Up To Target Deciders
ADOTAS – Media outlets are increasingly giving props to Moms as advertisers realize that they are often the decision-makers when it comes to household purchases, both major and minor. Gannett Co., a news outlet, is endorsing the shift with a strategic investment in Cozi, a free Web service that helps Moms and families manage their schedules, share info and stay in touch.
Gannett will receive a minority stake in Cozi – and of course, a requisite seat on their board. The news company will market the Cozi brand through its media channels, including USA Today, 85 daily and regional newspapers, hundreds of local Web sites and 23 TV stations. Financial details were not disclosed, but TechCrunch believes the investment weighs in at about $8 million.
Cozi launched in 2006 and currently has about 600,000 members and it adds up to 2,000 a day. Gannett and Cozi plan to tap into the news outlet’s deep local content and calendar data and push Gannett content on its site. Gannett will in turn push Cozi to its Brobdingnagian user base – 75% of adults in local markets are reached through papers and Web sites and 20 million households through its broadcast outlets.
New Cozi features will be announced later this year.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
