ADOTAS – In a shocking development, mobile game advertising network Greystripe has released a report saying companies should allocate more of their ad spend toward mobile games. The company isn’t just spitting into the wind though – it gathered data from several sources (GameJump.com, Dynamic Logic, Insight Express and Greystripe’s AdWRAP Catalogue Partners) that do point toward a high level of engagement and click-through rates of ads in games.
For starters, many mobile gamers hit the demographic sweet spot – 75% of users fall between the ages of 18 and 34. Sixty percent of Greystripe’s gamers are men and 40% are women.
The data also shows that 90.2% of gamers exposed to ads on its network make purchasing decisions for their families, an obvious win for advertisers. Click-through rates are impressive – about 10.1% worldwide, about six times higher than the 1.5% seen in traditional mobile ads.
The typical user’s profile is interesting as well: about 33% of users drink one or more diet sodas a day; 79% who use the mobile Internet more than once a day go to the movies twice or more per month and 40% drive SUVs.