Fox To Monitor Audience’s Marketing Preferences in Social Network
ADOTAS – The Fox Broadcasting Co. has linked up with social networking service Passenger to launch an online community for passionate viewers of Fox Programs – giving the network a bird’s eye view of the audience’s programming and marketing preferences.
Passenger and Fox built the community for viewers aged between 18 and 49. Passenger provides a combination of social-networking, community-building and collaboration technologies in an intuitive and scalable platform that enhances customer experiences. With its software-as-a-service technology and suite of client services, Passenger is providing FOX with the ability to collaborate, build advocacy and apply analytical technologies in one single platform, the company said.
To kick off the community, FOX is planning to use the community’s feedback for suggestions in promoting fall programming. FOX has invited subscribers from its email marketing list to join its new community. The network will be looking for feedback on everything from brand-marketing, trailers for upcoming shows, plot direction in current shows and how the audience balances TV viewing and online habits.
In other network news, ABC, is loosening its white-knuckled grip on syndicated programs. Full episodes of audience favorites like “Lost” and “Desperate Housewives” will be accessible on Veoh.com, an independent video site. All shows will be free and advertising-supported.
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