FM Unveils Toolbox To Monetize Social Ads
ADOTAS – “Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue.
The Conversational Marketing Toolbox was introduced at to industry execs the Conversational Marketing Summit: New Brand Way in New York City today. The toolbox will attempt to provide an accurate set of campaign management, measurement and reporting tools to interactive marketers using the FM Network.
“One of the greatest barriers that we’ve seen for marketers in social media has been a general lack of standards and tools for campaign measurement and reporting,” said Debra Aho Williamson, analyst at eMarketer, in a released statement. “There are, of course, vendors who supply disconnected data points, but it has so far been up to the marketer to wade through this sea of data themselves. What is needed is a single device or methodology that aggregates relevant data in an easily digestible form.”
The suit of services is built on an open, scalable architecture used to collect, aggregate and report data from internal reporting, third-party tracking providers and social media application developers. That data is available on a dashboard that shows the delivery, engagement, amplification and equity marketing partners have told FM they need.
BuzzLogic is working with FM on the project to help them provide marketers with targeting data.
“Social media is different than traditional media – it’s … social,” BuzzLogic’s blog reads. “But, we know traditional ad models aren’t going to vaporize overnight. Instead, advertisers need to build on traditional measurement models and adapt to the social nature of the Web. Understanding the conversational landscape around an ad campaign makes a huge difference.”
Blogs within the FM network focus on a variety of themes for cars to parenting to entertainment; their superstars include BoingBoing, TechCrunch, Digg and Bleacher Report.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- xcergy: I would suggest Amazon Payment Services share/sell the software with other Merchant Accounts (Visa, MC,
- Lynn: That the bill does not mention affiliates does not matter. The issue is that
- Steven: I think Amazon is doing what it should as well. Colorado's cash problem isn't
- Steven Lee, ScanScout: 100% agree. True brand protection requires analyzing actual content on the page (text, video,