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Facebook’s Ads Miles Ahead of Competitors

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Jun 9, 2008 

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Kathleen  |

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Facebook’s Ads Miles Ahead of Competitors

ADOTAS – Hate that ad on Facebook? Now you can do something about it. The social networking site has launched a new feature that lets users rate ads, robwebb2k.com reports.

Not only will users be more likely to interact with those interactive ads (boosting click-through rates?), brands will know which ones are working and which ones need to get the boot.

If users dislike an ad, they can offer reasons like “misleading,” “offensive,” “irrelevant” and more (options are available in a drop-down box). If they do like the ad, they can rate it as “interesting”, “relevant to me” or “good offer.”

The other social big dogs don’t offer anything comparable.

Tags: facebook, interactive-advertising, internet-advertising-news, internet-marketing-advertising, social-media-marketing and social-networking

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