Cheaper iPhone Opens Flood Gates for Marketers
ADOTAS – In news that likely enraged current iPhone owners and sent wannabes into paroxysms of giddiness, Apple upgraded and slashed prices (the 8-gig model is now $199, down from $399 and the 16-gig bad boy is now $299 from $499) to its trademark phone.
The new models will navigate the Web faster and better with a 3G wireless connection, GPS technology, access to third-party mobile apps and e-mail services, among other next-gen improvements. Apple has sold 6 million phones worldwide, but the lower prices will likely have a broader set of people snapping them up – and mobile advertisers are practically salivating over the new set of targets.
Mobile marketers take note: many of the new ads should be targeted to women, according to a report in The New York Times. Women have emerged as increasingly eager buyers of iPhones and other smartphones like BlackBerrys and Treos. (Currently, about 10.4 million women use smartphones, an increase of about 50%).
The new iPhone 3G will be available stateside on July 11.
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