CBS Pens Online Video Deal With Yahoo
ADOTAS – Perennial underdogs CBS and Yahoo are reportedly teaming up. CBS will allow online videos to be carried by Yahoo as part of a strategic move on CBS’s part to create new outlets for its TV shows.
The deal would have Yahoo joining the other big dogs in the CBS Audience Network, including Google’s ever-powerful YouTube, Time Warner’s AOL and Microsoft’s MSN and other sites like Joost, Veoh and Bebo. With the Yahoo deal in place, the Audience Network will reach about 92% of the Web, carrying clips from CBS, CSTV and Showtime. The clips are ad-supported and the splits vary from outlet to outlet (in some cases, CBS keeps all of the revenue).
Yahoo and CBS already work together on other projects, notably the distribution of “60 Minutes” on Yahoo news – which reels in about 15 million video streams per week.
CBS’s network competitors tend to keep a tighter leash on where their content is seen.
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