Burst Media Has Finger on Gaming Pulse
ADOTAS – Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has announced the launch of the Burst Gamers Network on an auspicious day for the video advertising industry.
The network will serve advertisers that want to target men between the ages of 15 and 34 who are active gamers (it includes 110 sites that reach 12.7 million unique visitors and delivers 102 million Web impressions a month, per the company’s stats).
Today, Microsoft’s unit Massive, released the results of its survey of in-game ads that found that not only were the ads successful – users welcomed them. The research found that 70% of gamers who play titles like “Major League Baseball 2K7” and “Nascar 08” said in-game ads made the games more interesting and realistic. Their recall was impressive too: 75% of the 1,000 gamers polled could remember the candy bar ad that ran in the game “Nascar 08.”
Four advertisers were tested: a fast-food restaurant, a candy company, an entertainment studio and Adidas footwear and apparel. Brand recognition spiked significantly: 70% more gamers exposed to the Adidas promo agreed with statements like “Adidas is the only brand for me” and “Adidas is an inspirational brand” than gamers who weren’t exposed to the ads.
But back to Burst: the company said its new network will enable advertisers to reach audiences across a hand-picked set of high-impact, high-quality sites – and Burst’s advertisers back the company up.
“Runescape.com has become an essential destination for millions of gamers on the Internet,” said Ollie Clamp, head of online advertising sales for Runescape.com. “Of all the networks we use, Burst provides the most consistent utilization of our traffic. Since we started using Burst in 2006, their sales and publisher support teams have anticipated our needs and been exceptionally responsive to our service requirements. We believe the new Burst Gamers Network will bring quality and appropriate advertising campaigns to our site.”
Many of the sites in the network have been pre-qualified to run custom ads, creative and rich media ad units like expandables, in-banner video and interstitials – as well as sponsorships and placements. Widgets, video cubes, storytelling modules and mobile display ads are also available.
Burst Media was founded in 1995.
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