Burst Media Has Finger on Gaming Pulse
ADOTAS – Burst Media, a provider of advertising representation, services and technology to independent Web publishers, has announced the launch of the Burst Gamers Network on an auspicious day for the video advertising industry.
The network will serve advertisers that want to target men between the ages of 15 and 34 who are active gamers (it includes 110 sites that reach 12.7 million unique visitors and delivers 102 million Web impressions a month, per the company’s stats).
Today, Microsoft’s unit Massive, released the results of its survey of in-game ads that found that not only were the ads successful – users welcomed them. The research found that 70% of gamers who play titles like “Major League Baseball 2K7” and “Nascar 08” said in-game ads made the games more interesting and realistic. Their recall was impressive too: 75% of the 1,000 gamers polled could remember the candy bar ad that ran in the game “Nascar 08.”
Four advertisers were tested: a fast-food restaurant, a candy company, an entertainment studio and Adidas footwear and apparel. Brand recognition spiked significantly: 70% more gamers exposed to the Adidas promo agreed with statements like “Adidas is the only brand for me” and “Adidas is an inspirational brand” than gamers who weren’t exposed to the ads.
But back to Burst: the company said its new network will enable advertisers to reach audiences across a hand-picked set of high-impact, high-quality sites – and Burst’s advertisers back the company up.
“Runescape.com has become an essential destination for millions of gamers on the Internet,” said Ollie Clamp, head of online advertising sales for Runescape.com. “Of all the networks we use, Burst provides the most consistent utilization of our traffic. Since we started using Burst in 2006, their sales and publisher support teams have anticipated our needs and been exceptionally responsive to our service requirements. We believe the new Burst Gamers Network will bring quality and appropriate advertising campaigns to our site.”
Many of the sites in the network have been pre-qualified to run custom ads, creative and rich media ad units like expandables, in-banner video and interstitials – as well as sponsorships and placements. Widgets, video cubes, storytelling modules and mobile display ads are also available.
Burst Media was founded in 1995.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Mobile Marketing News: [...] Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile Meanwhile,
