Ballmer to Old Media: You’re Dead!
ADOTAS – In a recent interview with The Washington Post, Microsoft’s chief Steve Ballmer (never one to mince words), said that “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down.”
Ballmer’s predictions: “there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.”
He also said that he’d rather sit through ads to watch his fave shows online, rather than buy them ad-free from iTunes: “I have to admit that I’m annoyed by the four 20 seconds [of ads], but not annoyed enough to pay a buck . . . I think at the end of the day most people say, ‘Heck, if I can get something that’s pretty good that’s ad-funded and the ads don’t kill me, I’ll take that over the thing I gotta pay for.’”
Hell, if Ballmer’s ready to sit through 20 seconds of ads to avoid ponying up “a buck,” imagine how many your average workaday schlub is willing to sit through …
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