Comments on: AlmondNet’s CEO: Vertical Skyrockets as Search Flattens http://www.adotas.com/2008/06/almondnet%e2%80%99s-ceo-vertical-skyrockets-as-search-flattens/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Bob Gordon http://www.adotas.com/2008/06/almondnet%e2%80%99s-ceo-vertical-skyrockets-as-search-flattens/#comment-477618 Bob Gordon Wed, 25 Jun 2008 19:32:33 +0000 http://www.adotas.com/2008/06/almondnet%e2%80%99s-ceo-vertical-skyrockets-as-search-flattens/#comment-477618 For over 13 years we have been vertical-izing through The Auto Channel.com...what could be more vertical or targeted than immersing auto info seeking viewers in 100% relevant automotive content. The old-fashioned notion of placing an advertiser’s relevant message in front of a welcoming viewer is still the best way to influence the sale. Data tracking is second best to relevant advertising (and brand building) messages, surrounded by requested content. We believe that some day soon our vertical and others like us will be recognized and supported with deserved higher CPM’s by companies that have a real and vital message to deliver to an accepting primed audience. For over 13 years we have been vertical-izing through The Auto Channel.com…what could be more vertical or targeted than immersing auto info seeking viewers in 100% relevant automotive content.

The old-fashioned notion of placing an advertiser’s relevant message in front of a welcoming viewer is still the best way to influence the sale.

Data tracking is second best to relevant advertising (and brand building) messages, surrounded by requested content.

We believe that some day soon our vertical and others like us will be recognized and supported with deserved higher CPM’s by companies that have a real and vital message to deliver to an accepting primed audience.

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