AD OPS 101: INTRODUCTION TO AD OPERATIONS — 6/27/08
AD OPS 101: INTRODUCTION TO AD OPERATIONS
Date: 06/27/08
Location: Seattle, WA
Description: This half-day Fast Track training session provides ad operations professionals from publishers, ad agencies, ad networks and other companies with a functional introduction to the basic processes and concepts of online ad operations. Starting with an overview of the online advertising business model from an operations point of view, we’ll dive into the ad operations process flow, including buying and selling, order management, trafficking, creative handling, quality assurance, monitoring, optimization, reporting, reconciliation, and billing. This course emphasizes practical processes and concepts that you will be able to put to use immediately. Although we will not be covering detailed usage of any one specific ad serving system, we will touch on some of the most common ones, and at the end of the day, you’ll be ready to start your career in online ad operations with a huge head start.
Website: www.admonsters.org
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