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Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

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What’s Next: Microol? MiSpace? MiClick?

Written on
May 6th 2008
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by Kathleen  |
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battle1.jpgADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached the software titan this week.

Several other reports have cropped up naming ValueClick and MySpace, among others, as potential partners for Microsoft.

But Yahoo isn’t throwing in the towel just yet. The Web pioneer says it’s still “open” to a deal with Microsoft, and it’s also reportedly in talks with News Corp. and AOL.

Why all the scrambling? It’s a bald attempt on each company’s part to stave off the increasingly powerful Google. And so far, analysts believe the only winner in the increasingly ugly online tussle, is Google.

“They are the company that is going to have more influence and more control over the structure of the world information industry than any other,” David B. Yoffie, a professor at the Harvard Business School, told The New York Times. “The right way to think about Google is they are the next Microsoft.”



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