Video Viewership Up 64% Year-Over-Year


online_video_small.jpgADOTAS – Online video viewership spiked in March by 13% to 11.5 billion, according to findings from comScore. Their data represents a 64% gain year-over-year.

Unsurprisingly, Google (YouTube’s parent company), enjoyed most of the gains, with a reported 4.3 billion videos seen on its sites (a 38% share of the market). YouTube accounted for 98% of the videos eyed on Google sites.

So how did other sites fare? Fox Interactive Media ranked second, trailing way behind Google with 477 million videos viewed, garnering 4.2% of the market; Yahoo ranked third with 328 million videos viewed, reaping 2.9% of the market and Viacom Digital came in fourth with 249 million videos viewed, representing 2.2% of the market share.

Almost 139 million Internet users in the U.S. watched 83 videos each in March, comScore found.

Other interesting factoids:
•    73.7 percent of the total U.S. Internet audience viewed online video.
•    84.8 million viewers watched 4.3 billion videos on (50.4 videos per viewer).
•    47.7 million viewers watched 400 million videos on (8.4 videos per viewer).
•    The average online video duration was 2.8 minutes.
•    The average online video viewer watched 235 minutes of video.


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