Comments on: The NEW Rules of User Engagement http://www.adotas.com/2008/05/the-new-rules-of-user-engagement/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jeff Wilson http://www.adotas.com/2008/05/the-new-rules-of-user-engagement/#comment-408252 Jeff Wilson Fri, 16 May 2008 17:43:54 +0000 http://www.adotas.com/2008/05/the-new-rules-of-user-engagement/#comment-408252 I wish more digital media buyers would get out of the "scalable" mentality that just lends itself to mediocrity on the vertical ad networks. At Marketdrive Marketing, we have several sites, the largest of which is www.consumeraffairs.com and http://www.marketdrivemarketing.com. ConsumerAffairs.com in particular gets a ton of traffic, but we get immediately commoditized by the networks and our value drops. It's hard to sell value priciples to the buyers at the moment. Thoughts? I wish more digital media buyers would get out of the “scalable” mentality that just lends itself to mediocrity on the vertical ad networks.

At Marketdrive Marketing, we have several sites, the largest of which is http://www.consumeraffairs.com and http://www.marketdrivemarketing.com. ConsumerAffairs.com in particular gets a ton of traffic, but we get immediately commoditized by the networks and our value drops. It’s hard to sell value priciples to the buyers at the moment.

Thoughts?

]]> By: Igor http://www.adotas.com/2008/05/the-new-rules-of-user-engagement/#comment-408241 Igor Fri, 16 May 2008 17:34:03 +0000 http://www.adotas.com/2008/05/the-new-rules-of-user-engagement/#comment-408241 Great article! Igor Great article!

Igor

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