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SMS Marketing Gr8T: Report

Written on: May 27, 2008
Author: Kathleen |
: Share; SMS Marketing Gr8T: Report

ADOTAS – SMS marketing is the new hotness, according to a report in The Wall Street Journal.

A slew of companies are tapping into the cellphone text message market — Coors just added a text component to its traditional sponsorship of the NFL Draft, the Journal reports.

So why the heightened interest? Unlike most ads, users actually request the text message the ad’s embedded in – so in theory at least, it’s not a nuisance. And marketers love them because they’re easier to measure than regular mobile Web ads. (click through rates are high on average — anywhere from 1% to 10%.)

Today, text-message ad company 4INFO, will announce a trial partnership with Yahoo, the Journal reports. 4INFO will provide the technology for Yahoo to send content users request with small ads.

Text-message advertising is projected to reach $1.5 billion this year, up 82% from last year, eMarketer reports – and spending on the ads accounts for 88% of the $1.7 billion spent on mobile ads overall.

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