Rolling Stone’s Print Pub Goes Interactive
ADOTAS – A rolling stone may gather no moss, but Rolling Stone Magazine has struggled to effectively roll into the digital age. It looks like the times may be a changin’ though: the pub is banding together with SnapTell to convert the publication’s print ads into mobile interactive ads.
SnapTell, an image-recognition based mobile marketing solutions provider, will provide its Snap.Send.Get. technology to convert the ads. So far, Allstate Insurance, Canadian Club, DiGiorno For One, Edge Shaving Gel and the Discovery Channel are participating.
The first batch of ads ran in Rolling Stone’s May 1 issue; readers could snap pictures of the ad with their camera phone and in return get customized promo messages and offers from advertisers.
“We’ve got a product made of paper and ink sent out every two weeks,” said Ray Chelstowski, the publisher of Rolling Stone. “We’re always in the market to find other ways that we can work with our advertisers in providing empirical data in showing how readers engage and interact with our ads.”
SnapTell recently partnered with Men’s Health on a similar project (that magazine will hit the stands on June 24).
Article Sponsor
More News
Reader Comments.
- Pingback from Rolling Stone Partners Gets Interactive With SnapTell
- Pingback from Rolling Stone Print Ads Go Interactive
Leave a Comment
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Latest News
- The Android Market Is Open for Business August 29th 2008
- RIP: Yahoo’s Mash August 29th 2008
- Boomers Are Slutty Shoppers August 29th 2008
- DigiMeld Raises $2M August 29th 2008
- Comcast Caps Internet Usage at 250 GB August 29th 2008
- Microsoft To Buy Ciao.com Price Comparison Firm August 29th 2008
- McCain Beats Obama in Online Ad Tactics? August 28th 2008
- Hires Round-Up: WPP, Pandora August 28th 2008
Features
- Local Shops Have Leg Up on Social Sites August 29th 2008
- Phelps Wins GOLD for Facebook Advertisers August 28th 2008
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
- Four Steps To Lead Generation Success (3)
