Report: Online Video Viewership To Explode

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eyeball.jpgADOTAS – The number of viewers who will access video online is expected to quadruple in the next few years and reach at least 1 billion worldwide in 2013, according to an ABI Research study. That’s a lot of eyeballs! ABI credits widespread broadband penetration and rising connection speeds to the projected growth.

“The rapid expansion of broadband video creates opportunities across a number of market sectors,” senior analyst Cesar Bachelet said. “A wide variety of actors aim to gain a share of this fast-growing market: not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo!, but also a range of new entrants including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm, and Internet TV providers such as Apple and Zattoo.”

ABI Research focuses on the impact of emerging technologies on global consumer and business markets.

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