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Powerset Hopes To Overpower Google

Written on
May 12, 2008 
Author
Kathleen  |
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Powerset Hopes To Overpower Google

wrestlemania.jpgADOTAS – Powerset has uncovered a fancy new set of tools for searching the sometimes tough to pin down Wikipedia (keyword searches only go so far, especially if they’re imprecise). Conversational phrasing is now an option — Powerset’s technology will parse the search words, queries and sentences to figure out what users want to find.

Many see the move as a direct challenge to search kingpin Google. Powerset – its mission is to search better, faster, more accurately – hopes to conquer online terrain far beyond the boundaries of Wikipedia, but it will use the online encyclopedia as a training ground.

In the future, Powerset also hopes to sell interactive advertisements with its search services. Lurking behind the news of its search service, is the rumor that the company is up for sale – and Microsoft may have $100 million worth of interest, according to widespread reports.





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