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Playboy Hires Marketing Guru in Digital Push

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May 20, 2008 

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Kathleen  |

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Playboy Hires Marketing Guru in Digital Push

ADOTAS – Playboy Enterprises is going digital. The company just hired Dan Smith as senior vice president of its marketing for its digital media group, a newly created position.

Smith will spearhead Playboy’s interactive marketing push, shepherd the brand across the company’s digital and mobile channels and guide strategy for its mushrooming e-commerce business (including products that can be purchased online).
Smith’s background doesn’t exactly scream bikinis and bunnies: most recently, he was a senior vice president of marketing for Encyclopedia Britannica’s consumer digital business. He also worked at FTD.com as an executive vice president.

Tags: interactive-advertising, internet-marketing-advertising, new-media-technology and Playboy-Enterprises

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