Online Video Viewers Glaze Over Commercials
ADOTAS – If they see the commercials, but don’t pay attention to them, does it count? Not so much … And according to a new study from Google’s DoubleClick Performics team, that’s just what’s happening in the online video market.
The report finds that Web videos will get more DVR owners to actually see commercials, but viewers are just glazing over and waiting for them to end – instead of engaging with the content.
About 35% of DVR owners say they pay attention to commercials on TV, while 9% say they pay attention to commercials online. Approximately 50% of DVR owners say they watch at least one TV show online.
Reader Comments.
Based on my years of experience, almost no one ever says advertising has any impact on their buying decision. After all, few of us think of ourselves as being that “stupid.” It’s simply a coincidence that the fastest way for a consumer product in a competitive category to see its sales drop is to quit advertising.
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