News Corp. Launches Ad Network for Jet-Setters
ADOTAS – News Corp. has unveiled a global interactive advertising network specifically geared toward rich finance wonks. The network will shill financial ads on sites News Corp. snapped up in its $5.2 billion purchase of Dow Jones & Co. last December.
The network, Worthnet.Fox, will sell ads on Barron’s Online, The Wall Street Journal Online and Marketwatch.com – in addition to sites that aren’t owned by News Corp., the company announced. Worthnet.Fox has been designed to target jet-setting executives.
The new online focus is likely a part of News Corp.’s broader plan to compete online and start making serious money in the online ad world – especially as rivals consolidate their operations. The company’s focus on the niche, but extremely influential, market of global executives sets it apart from its competitors.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Latest News
- TV Ads To Ape Online Ad Model August 27th 2008
- Hulu Faces Stiff Competition from TheWB.com August 27th 2008
- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
- Report: Online Advertising Not Affected by Downturn August 27th 2008
- InPrivate Could “Undermine the Economies of the Internet” August 26th 2008
- Andreessen, Horowitz Invest in Startup Qik August 26th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
- Four Steps To Lead Generation Success (3)
