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NBC Launches Platform To Target Big Spenders
ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV and across other media platforms.
NBC Universal brands under the pink umbrella include Bravo, Oxygen, iVillage, the “Today” show, “The Biggest Loser” and “Lipstick Jungle.”
Lauren Zalaznick will run the operation; previously, she was president of Bravo Media and Oxygen Media. Zalaznick will report to Jeff Gaspin, president and COO, Universal Television Group.
“We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day,” Zalaznick said in a released statement. “Anchored by four powerful brands — Bravo, Oxygen, Green, and iVillage, supplemented by the select ‘boutique’ properties across the NBC Universal landscape – we’ve created a one-stop shop to deliver custom female 18-54 audiences with scale.”
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