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MyWebGrocer Forms Ad Alliance With adplex

Written on
May 5th 2008
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by Kathleen  |
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fruit11.jpgADOTAS – With gas prices continuing their meteoric rise, it looks like more people will be looking for ways to save gas money – and industry watchers predict more people will be shopping for more things (including food) online. adplex and MyWebGrocer are capitalizing on the growing trend and teaming up to create the largest retail grocery interactive advertising network.

adplex will provide its customers with interactive advertising services exclusively through MyWebGrocer’s network. Together, they will target 75% of the U.S. with more than 3,500 stores and 3 million unique users a month. adplex is an integrated marketing services firm and MyWebGrocer is an Internet solutions provider for more than 80 retail grocery chains.

“We’ve spent a few years internally developing Web marketing solutions, and we recognize MyWebGrocer as an industry leader that will help us provide even more value to our customers,” Ed Raine, president of adplex, said in a news release. “Their integrity and commitment to leading edge innovations makes them the perfect fit in our business model, which is to provide elite services to our customers.”



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