Microsoft Goes Courtin’ Again
ADOTAS – It’s back to the future take 20 million, with news of Yahoo-Microsoft partnership rearing its ugly head again. This time, Microsoft is slated to forge a search partnership with Yahoo to challenge Google’s overwhelming dominance in the field.
Yesterday, Microsoft said the companies may work together, in lieu of the $47.5 billion takeover bid that died on May 3, much to the chagrin of Yahoo stockholders.
“In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo Inc., Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business,” the company said in a release. The development Microsoft is referring to is most likely activist shareholder Carl Icahn’s well-publicized plan to takeover the board on July 3 and force the company to restart talks with Microsoft.
The software giant left the door open a crack for a full merger, but industry watchers say it’s unlikely at this point.
“Microsoft is not proposing to make a new bid to acquire all of Yahoo at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo or discussions with shareholders of Yahoo or Microsoft or with other third parties,” the company said. “There of course can be no assurance that any transaction will result from these discussions.”
Microsoft and Yahoo do need each other if they want to compete against big, bad Google. According to comScore, Google has about 60% of the market share in the U.S., leaving Yahoo with about 21% and Microsoft with about 9%.
The timing of the news is significant, since Google and Yahoo just completed a trial search partnership themselves – and both companies hailed it as a success. There have also been recent rumblings about a permanent partnership, but obviously – nothing’s set in stone.
At this point, Yahoo’s should stop playing games and dance with the date that brung ’em, before they’re (again) unceremoniously dumped (for good).
But the Internet pioneer just can’t seem to stop making eyes at other companies: on Sunday, Yahoo issued a vague statement that basically said the company’s open to any proposals and is continuing to explore strategic partnerships to benefit shareholders.
In other Yahoo news, it looks like its ad deal with social networking site Bebo may be derailed by its new owner, AOL. Yahoo’s deal with Bebo (the third-largest social networking site in the U.S.) was seen as a major coup and a baby step toward competing with online goliath Google.
Yahoo was trading up about 1.01% to $27.9 as of 12:39 p.m. and Microsoft was trading down about 1.38% to $29.58.
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