ADOTAS – Will a new chat feature lead to a bigger payday for Microsoft Corp.’s Internet advertising division? The software giant sure hopes so: it has introduced software called Messenger TV to allow users to exchange messages while watching online videos, Bloomberg reports.
Instant-messaging and video software will allow users to watch and share clips from MTV Networks and music companies like Sony BMG and EMI Group Plc.
Microsoft is clearly trying a variety of interactive advertising strategies until it hits pay dirt – and/or can reasonably compete with Google, the master of the online search and advertising world. (Hey Microsoft: maybe you should team up with Yahoo and fight the giant off together!) The new service will debut in Europe but will likely land stateside soon.