Local Media Sites Show ‘Em How It’s Done
ADOTAS - Whatever your reality is in advertising, if you are a believer that online advertising will thrive like the IDC, or if you are feeling the full effects of the recession, one thing many critics and analysts agree on is that local media sites are anticipated to stay safe. Borrell Associates provided paidContent.org with a report that projected a 50% rise to the $13.1 billion it will rake in this year.
The report said that the forecast was made up of over 3,000 local media properties surveyed over the past year. According to the report, the majority of the growth will come from these local media companies selling ads directly for their properties as well as “pure-play” firms that deliver less expensive ads that targets users as they are searching products. These revenues will peak by 2010, with $21.6 billion.
The article summarizes also that where newspaper sites will have increased revenue, but not without struggle due to their heavy reliance on classified ads, and online directories will stay protected, taking 7.8% of the local online ad spend.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
