Jivox’s DIY Video Ad Platform Spikes Traffic Up to 25%
ADOTAS – Jivox, a new self-service online video ad platform, is gobbling up market share – 250 advertisers have signed up since it launched in March, the company said. Jivox is focusing on driving traffic for local advertisers in a variety of industries, from travel to finance.
The company attributes its impressive early growth on its easy-to-use platform and of course, the results Jivox is delivering: so far, traffic to advertisers’ sites has increased as much as 25%, with the best results found in ads with exclusive offers and promotions.
Jivox decided to focus on small businesses and the online video market because other interactive advertising formats – like search engine advertising – were becoming prohibitively expensive due to the fact that big brand advertisers could afford to snap up keywords at a premium, a Jivox representative told ADOTAS. And while video advertising is effective, it could also be too expensive for the average Joe.
“We thought we could make it affordable for them by eliminating the large upfront cost of video ad creation and making the format accessible to them,” the spokesperson said. “So far it has proven to be a great strategy for us and a win for the small business.”
Its roster of advertisers includes Ciao Bambino, Wall Street Mortgage, Nucent Technologies and Circle of Seven Productions. The DIY video ads are distributed across the Jivox publisher network, which includes sites that aggregate to more than 30 million unique visits a month.
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