Hayden Panettiere Sells Shirt Off Her Back

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adtechpartyscene_small.jpgADOTAS – Creepy stalkers rejoice: Hayden Panettiere is selling off items in her wardrobe for charity. The star on NBC’s Heroes, has announced a partnership with social computing site Zude and peer-to-peer social commerce marketplace Shopit to sell some of her favorite clothes in a bid to raise money and awareness for the “Save The Whales Again!” foundation.

Panettiere joins a star-studded board of spokespeople – including Pierce Brosnan, Isabel Lucas and Keely Shaye Smith – created to draw attention to the industrial killing of whales and dolphins.

Some of her wardrobe items on the block: a Dooney & Bourke handbag and an Alice + Olivia pleated black and white dress that she wore to the premiere of It’s a Mall World.

The items can be found here.

Panettiere joined Zude earlier this year to launch Fanbase – a feature that allows Zude users to build fan sites and gives them exclusive access to images, videos and music. Zude users who are members of her Fanbase can visit her home page and click on the Panettiere Closet storefront widget to embed it in their sites.

Shopit marries commerce and social networking; users can build widgets, upload items and list them for sale.

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