Adotas

Where media buyers start online





News

Google To Ditch Yahoo in Wake of Microhoo Flop

Written on
May 8th 2008
Author
by Kathleen  |
Feed
   XML Feed

googledesktop.jpgADOTAS – Is Google less interested in pursuing a search/advertising deal with Yahoo? Widespread reports and industry watchers say … “yes.”

For one thing, regulators at home and abroad have already derided the potential deal as violation of anti-trust regulations. Also, cynics say Google was only feigning interest in an attempt to break up the now busted Microsoft/Yahoo merger.

According to Hitwise, Google had a 67.25% share of the search market as of March. Yahoo had 20.29%, while Microsoft trailed at 6.65%. The numbers were fairly steady year-over-year, though Yahoo and Microsoft both lost some of their market share to Google — .97% and 2.45%, respectively.

In other words, Google doesn’t need Yahoo. It’s doing just fine on its own.



Tags: , , , , , and
Article Sponsor

More News

Reader Comments.

No comments yet

Leave a Comment

Add a comment


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

Adotas Partnership