News
Google Sends Valentine to Lonely Yahoo
ADOTAS – The slapped around and beleaguered Yahoo Inc. can finally dry its weepy eyes. It looks like Google Inc. will step up and extend its two-week search/ad deal with the Internet pioneer.
Yesterday, Google chief Eric Schmidt and co-founders Sergey Brin and Larry Page held a press roundtable at which they fielded questions about the potential partnership. (The deal would involve Yahoo outsourcing its business to Google to pump up search revenue).
“We have had a brilliant test,” Schmidt told reporters. “We like them very much.” During the meeting, without directly saying as much, Schmidt hinted that Google was exploring a long-term deal with Yahoo.
Schmidt also acknowledged the speculation that’s been swirling about the timing of their two-week trial (when Microsoft/Yahoo merger negotiations were reaching an extremely dramatic pitch in their seemingly endless psychodrama).
“Microsoft is a very large competitor over all facets of Google,” Schmidt said. “Their entries into search, advertising and initiatives in display are all competitive. Microsoft is well funded, they’re competitive and they’re smart.”
Many observers predicted that Google would abandon Yahoo once the Microhoo talks were called off. While it looks like that may not happen, Schmidt did say he was happy the deal didn’t go through, remarking that “it would be bad for the Internet” and hurt competition.
Speaking of competition, one possible roadblock to the Google/Yahoo deal would be anti-trust regulations. (Combined, the companies would have a roughly 80% share of the search market).
In other news, Google recently said it would consider running display ads alongside results of Web searches for images. The company is searching for new sources of ad revenue in addition to its current roster of text ads (growth is sluggish in that arena, to say the least). Google’s revenue still grew by 56% in 2007 – strong results, but weaker than the 73% rate of growth it saw in 2006.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Interactive Creative Skills Every Agency Needs May 13th 2008
- Pheedo’s CEO On Slaying RSS’s Rising Power May 12th 2008
- GlobalSpec Launches Contest to Media Buyers to Generate Leads May 9th 2008
- Marketing & Tech: Bring Back That Lovin’ Feeling! May 9th 2008
- SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
Latest News
- SubscriberBASE To Pay $2M in Online Fraud Case May 13th 2008
- Study: Interactive Ad Rates Spiral Down Dramatically May 13th 2008
- Jivox’s DIY Video Ad Platform Spikes Traffic Up to 25% May 13th 2008
- Facebook Funder Thiel #10 in Out’s List of Power Gays May 13th 2008
- Epic Unveils Metric That Boost Online Campaign Value 60% May 13th 2008
- Video Viewership Up 64% Year-Over-Year May 13th 2008
- Microsoft Gets Chatty in Ad War May 12th 2008
- Cablevision Snags Newsday To Up Ad, Sub Revenue May 12th 2008
Spotlight
Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...
Reader Favorites
Classifieds
Most Commented
- MySpace Isn't for Advertisers, It's for Sex (62)
- BlogBurst Offers Content Sharing Network (31)
- Google AdWords Unveils Two New Image Sizes (27)
- Microsoft Sues Cybersquatters (25)
- Sexy Girls Get You Fraudulent Clicks. (22)
- Go Away, Pixel Pages! (20)
- Ad Networks Promoting Porn, Part 2 (18)
- Gaucheness in Online Gaming: Finding Both Harassment and Hope on the Xbox Live (14)
