Google’s Brin Bearish on Social Ad Revenue
ADOTAS – Monetizing ads on social networks is hard! On the heels of an eMarketer report that lowered its forecast for interactive advertising on U.S. social networking sites by 12.5% to $1.4 billion to $1.6 billion, Google Inc. co-founder Sergey Brin had a chat with reporters in Jerusalem, noting that that while the situation wasn’t ideal, it was (fingers crossed!) improving.
NB: The forecast for MySpace and Facebook was grim. eMarketer predicts that MySpace will generate about $755 million in ad sales this year, down 11.2% from their previous estimate; Facebook is projected to garner about $265 million, down 12.9% from eMarketer’s previous prediction.
“In general, it’s been improving but we still have a long way to go,” Brin told reporters today. “People are expecting overnight to wake up to a miracle … but these things take time,” Reuters reported Brin as saying.
Reader Comments.
After serving billions of ads at MySpace, I can tell you that advertising on social networks does work, but takes much more creative thinking and effort than many media buyers care for. The social networks need to help get the ball rolling, instruct advertisers to think out-of-the-IAB-box and making a campaign engaging and viral.
I’ve spoken with many national, brand advertisers who like the idea and seem willing, so the future looks bright. The two sides of the equation just need to invest the time and effort to make it work.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
