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GlobalSpec Launches Contest to Media Buyers to Generate Leads
Sweepstakes and contests that generate leads are certainly nothing new in online marketing. Ironically it’s not so common as a means of generating leads from online marketers and media buyers. GlobalSpec, established as a vertical search engine for many years, faces the challenge like many publishers of matching specific advertisers who are a fit for their vertical. So to tackle the challenge GlobalSpec launched a contest this week to reach media professionals and buyers by offering a free day at the spa, for those tired and overworked media folks, and alternatively a shopping spree at the Apple Store for the more techno minded media people.
So often the online advertising industry is creating campaigns with contests and promotions and interesting creatives, but are left out and unable to participate. It’s one of those catch 22’s that lead GlobalSpec to jump in and catch their attention by targeting what media buyers say they are interested in. “I think their promotion is brilliant because they want to reach the media professional using gifts that they care about, it’s very targeted and offers a way for them to grow relevant leads.” said Robert Regular, Publisher of Adotas.
The GlobalSpec contest can be found at: www.adotas.com/globalspec
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