Giant Realm Raises $2 Million
ADOTAS – Giant Realm, Inc., an online gaming vertical advertising network, has raised $2 million in funding from SoftBank Capital. Giant Realm is an interactive portal and publisher group that targets men between the ages of 18 and 34.
This latest cash infusion comes on the heels of a $3.5 million investment led by Comcast Interactive Capital, with Edison Venture Fund also participating. The William Morris Agency is also a backer.
“We continue to witness an evolution towards a more fragmented media landscape online, especially amongst the ‘in the know’ male 18-34 demographic, as new long-tail sites, communities and blogs capture their attention,” said SoftBank Capital’s Jordan Levy. “Giant Realm recognizes this evolution, and is able to provide scale and access for advertisers by aggregating and connecting with these audiences in meaningful ways.”
Giant Realm plans to expand its online platform, which currently attracts about 4.2 million unique monthly viewers, according to comScore.
Part of the deal stipulated that Jordan Levy, a partner at SoftBank, will Giant Realm’s board of directors; Michael Perlis, also a partner at SoftBank, has been named a board observer.
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