ADOTAS – Retail e-commerce is bouncing back after a soft March, comScore reports. In April, the year-over-year growth rate for the sector rebounded to 15%, following an increase of just 9% in March – but the numbers, unsurprisingly, are still not as strong as the growth rates seen last year (18%).
“While the e-commerce growth rates in 2008 are softer than what we saw last year, it’s encouraging that April’s growth rate represented an increase from what was obviously a soft March for online consumer spending,” said comScore Chairman Gian Fulgoni, in a released statement. “One hopes that April will emerge as the beginning of a turnaround in the consumer economy and that spending will continue to accelerate as we move through the year and as the impact of the government’s economic stimulus tax rebate program begins to be felt.”
comScore data showed $32.8 billion in online retail spending for the first quarter (including auction fees and autos but excluding event tickets, in accordance with the U.S. Department of Commerce definition of e-commerce), approximately one month prior to the U.S. Department of Commerce publishing its estimate of $32.4 billion.