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DirectoryM Launches Ad Platform Targeting Hispanics

Written on
May 7th 2008
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by Kathleen  |
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geotarget1.jpgADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market.

DirectoryM is offering content partners and online advertisers a vehicle with which to engage Spanish and Portuguese speakers, claiming the audience is “vastly underserved.” Citing stats from Hispanic Business, the company says 48% of Hispanic American Internet users prefer Spanish language destinations, providing a unique, untapped opportunity for targeted ads in both the U.S. and Latin American markets.

“We’ve achieved tremendous success in testing our solutions with different languages, priming us for a strong entry and leadership position within the Spanish-speaking market. In some instances, we’ve seen 30% week-over-week growth.” said Hans Orejuela, vice president of content, DirectoryM.

DirectoryM currently reaches visitors at more than 200 regional media sites and garners more than 2 million unique visitors each month. With this expansion, DirectoryM said it can now offer content publishers and advertisers the benefits of wide distribution and a more diverse audience.

“This is an opportune time to pursue the local advertising market in Latin America, starting with Mexico and expanding to Brazil and Argentina,” said William Pasos, VP of expansion, DirectoryM.



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