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	<title>Comments on: DG Fast Channel, Enliven Get Hitched</title>
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	<description>Where Interactive Advertising Begins</description>
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		<title>By: May 8, 2008 &#124; next media update</title>
		<link>http://www.adotas.com/2008/05/dg-fast-channel-enliven-get-hitched/#comment-403225</link>
		<dc:creator>May 8, 2008 &#124; next media update</dc:creator>
		<pubDate>Mon, 12 May 2008 17:23:00 +0000</pubDate>
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		<description>[...] DG Fast Channel Merges with Enliven Marketing Technologies ADOTAS Enliven Marketing Technologies today announced that it&#8217;s merging with DG FastChannel to better leverage their individual suites of interactive marketing / technology and media solutions. The transaction values Enliven at $98 million, inclusive of $4.5 million of debt. In mid-2007, DG FastChannel got into the interactive ad game when it snapped up a 12% equity ownership in Enliven. &#8220;The merger with Enliven increases the breadth of our next generation, digital media platform and brings our customers an integrated advertising solution featuring state-of-the-art technologies,&#8221; Scott K. Ginsburg, chairman and CEO of DG FastChannel said, in a news release. Source&gt; [...]</description>
		<content:encoded><![CDATA[<p>[...] DG Fast Channel Merges with Enliven Marketing Technologies ADOTAS Enliven Marketing Technologies today announced that it&#8217;s merging with DG FastChannel to better leverage their individual suites of interactive marketing / technology and media solutions. The transaction values Enliven at $98 million, inclusive of $4.5 million of debt. In mid-2007, DG FastChannel got into the interactive ad game when it snapped up a 12% equity ownership in Enliven. &#8220;The merger with Enliven increases the breadth of our next generation, digital media platform and brings our customers an integrated advertising solution featuring state-of-the-art technologies,&#8221; Scott K. Ginsburg, chairman and CEO of DG FastChannel said, in a news release. Source&gt; [...]</p>
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