CPL Launches Lead-Gen Into The Future
ADOTAS - Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks and impressions.
Zephrin Lasker, Founder and CEO of Pontiflex stated “With returns on display advertising falling and search keywords becoming increasingly more expensive, GENList 2.0 provides marketers with an effective way to increase advertising ROI.”
CPL advertising allows advertisers to pay only for qualified leads generated from their ads which dramatically increase their potential ROI compared to other methods such as CPC or CPM.
This solution comes in light of the rapid growth of the online lead-generation industry year-to-year (71% according to IDC). Using Pontiflex GENList 2.0, advertisers have the capability to evaluate publishers and optimize campaigns on the basis of quantitative criteria such as CPL, lead volume, and fields collected.
Lasker continued “For years, broadcast, print and banner marketers have always had easy access to qualitative and quantitative campaign data. Now, marketers have the same level of detail for consumer online lead generation. GenList 2.0 tears down traditional barriers between online marketers and publishers in the lead generation industry. It’s an ideal solution for advertisers looking to generate qualified leads for their newsletters, direct marketing campaigns, member loyalty programs and brand-specific sales efforts.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
