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CPL Launches Lead-Gen Into The Future

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May 28, 2008 

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Sarah Novotny  |

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CPL Launches Lead-Gen Into The Future

ADOTAS – Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks and impressions.

Zephrin Lasker, Founder and CEO of Pontiflex stated “With returns on display advertising falling and search keywords becoming increasingly more expensive, GENList 2.0 provides marketers with an effective way to increase advertising ROI.”

CPL advertising allows advertisers to pay only for qualified leads generated from their ads which dramatically increase their potential ROI compared to other methods such as CPC or CPM.

This solution comes in light of the rapid growth of the online lead-generation industry year-to-year (71% according to IDC). Using Pontiflex GENList 2.0, advertisers have the capability to evaluate publishers and optimize campaigns on the basis of quantitative criteria such as CPL, lead volume, and fields collected.

Lasker continued “For years, broadcast, print and banner marketers have always had easy access to qualitative and quantitative campaign data. Now, marketers have the same level of detail for consumer online lead generation. GenList 2.0 tears down traditional barriers between online marketers and publishers in the lead generation industry. It’s an ideal solution for advertisers looking to generate qualified leads for their newsletters, direct marketing campaigns, member loyalty programs and brand-specific sales efforts.”

Tags: advertising, CPC, cpl, CPM, lead-generation, Pontiflex, pontiflex-genlist-2.0 and ROI

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