Citysearch Sued
ADOTAS – Citysearch.com has been busy. The company is defrauding its advertising customers of millions of dollars by turning a reported “blind eye” to click fraud, and supposedly encouraging the practice according to a lawsuit filed in the Los Angeles Superior Court by Kabateck Brown Kellner, LLP.
Attorney for the victims, Brian S. Kabateck stated “Most click fraud cases involve companies that simply turn a blind eye to it. Citysearch does this too, since it has no real program to prevent click fraud. But Citysearch goes beyond indifference to actively incentivizing click fraud. Citysearch’s motive is simple: clicks equal cash, whether they’re fraudulent or not.”
Kabateck has won settlements from Yahoo! and Google over click fraud. He also recently filed a federal class action suit against Google for fraud within “AdWords” PPC advertising model.
The lawsuit accuses that Citysearch pays commissions to its sales reps based on the number of clicks a customers’ ad receives. This provides an incentive for click fraud. The suit also claims that the site does not take steps towards click fraud prevention. Once a customer becomes a victim, the company does not properly notify them or refund the money paid to Citysearch for said activity.
Citysearch refuses to acknowledge any blatant indications of click fraud.
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