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Burst Media Launches Ad Network for Hipsters

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May 6, 2008 

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Kathleen  |

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Burst Media Launches Ad Network for Hipsters

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds – as they view content online.

The new network will enable marketers to deliver brand advertising in conjunction with entertainment, fashion and music content. So far, the network is comprised of 100 sites that reach 7 million unique visitors and delivers more than 51 million Web impressions.

“Bossip.com is the number one celebrity online property with urban sensibility, and Burst was instrumental in helping us acquire this leadership position,” said Marv Frazier, CEO, Moguldom Media Group and publisher of Bossip.com. “Burst saw our vision back in 2006 and has been a strong ally for us in growing our brand, and supporting us with their top notch publisher services staff. We believe the Burst Trendsetters Network will add premium value to our advertising mix and our relationship with Burst.”

The network offers a host of wonky solutions and tech accoutrements to help the message go viral, including widgets, storytelling modules and mobile display ads. The Burst Trendsetters Network also offers brand advertisers standard IAB creative units, rich media placements and custom sponsorships programs.

Recently, Burst launched the Burst Early Adopters Network, for advertisers who want to reach consumer technology early adopters. This network reaches about 23 million unique monthly views on more than 200 Web sites.

Burst Media was founded in 1995.

Tags: behavioral-targeting, burst-media, display-advertising, interactive-advertising, internet-advertising-news, Mobile-Advertising, online-advertising-network, rich-media, SMS-marketing, targeted-email-marketing and viral-advertising

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