Burst Media Launches Ad Network for Hipsters
ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds – as they view content online.
The new network will enable marketers to deliver brand advertising in conjunction with entertainment, fashion and music content. So far, the network is comprised of 100 sites that reach 7 million unique visitors and delivers more than 51 million Web impressions.
“Bossip.com is the number one celebrity online property with urban sensibility, and Burst was instrumental in helping us acquire this leadership position,” said Marv Frazier, CEO, Moguldom Media Group and publisher of Bossip.com. “Burst saw our vision back in 2006 and has been a strong ally for us in growing our brand, and supporting us with their top notch publisher services staff. We believe the Burst Trendsetters Network will add premium value to our advertising mix and our relationship with Burst.”
The network offers a host of wonky solutions and tech accoutrements to help the message go viral, including widgets, storytelling modules and mobile display ads. The Burst Trendsetters Network also offers brand advertisers standard IAB creative units, rich media placements and custom sponsorships programs.
Recently, Burst launched the Burst Early Adopters Network, for advertisers who want to reach consumer technology early adopters. This network reaches about 23 million unique monthly views on more than 200 Web sites.
Burst Media was founded in 1995.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
