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Brave New Wireless World Dawns

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May 7, 2008 

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Kathleen  |

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Brave New Wireless World Dawns

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value of the deal has been put at about $14.5 billion. It will be operated by and known as Clearwire.

The network will speed up Internet access for mobile phone users – and it’s expected to deliver not just text, banners and Web pages, but video and sophisticated interactive advertisements as fast as cable.

Google announced that it invested $500 million in the deal on its official blog. Google will have a leading role in shaping Clearwire’s mobile Internet, and may end up being the default search engine on phones and other devices that are connected to the network.

“In addition to our $500 million contribution as part of the investment group, we will provide search and applications to the network’s users, and will work with Clearwire to offer additional services and applications,” Larry Alder, Google’s product manager wrote. “This will include jointly creating an open Internet protocol to work with mobile broadband devices (including Android-powered devices) and implementing other open network practices and policies.”

It’s unclear when the new Clearwire will be up and running, but some say it may happen as soon as two years from now. Current Clearwire chief Ben Wolff will run the new company.

Tags: clearwire, comcast, display-advertising, finance, Google, Intel, interactive-advertising, Mobile-Advertising, Mobile-Marketing, SMS-marketing, sprint-nextel, Time-Warner and WiMax

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