ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies soon.
Forrester Research has reported that the online TV and video advertising market would reach $7.2 billion in the U.S. by 2012. Last year, blinkx launched a contextual advertising platform for online TV and video, AdHoc, to tap into the market and provide brands with behavioral targeting technology. The new hires are part of the company’s continued commitment to the video market.
“We’re strengthening our team to help us take on a tremendous opportunity in online video advertising,” Federico Grosso, senior vice president of business development, blinkx, said in a news release. “I am delighted that we have been able to attract several top advertising sales executives, all of whom have proven track records of success, and a wealth of contacts in the media industry.”
Yesterday, the company also announced the widespread availability of a video content management solution – blinkx Advanced Media Platform – designed to leverage its patented Conceptual Recognition Engine technology to help publishers capitalize on their video assets. Conde Nast’s Portfolio and Kiplinger’s already use the technology.
Among the new hires: Kat Kashefi, advertising sales manager, hails from Euroclick; Darrin Porter, directory of advertising sales, previously of Ziff Davis; Jason Whidby, sales manager, formerly of MTV and Maximiliano Ramirez, director of advertising sales, previously an entrepreneur.
blinkx has more than 18 million hours of audio, video, viral and TV content in its war chest – all of which is searchable and available on demand.