Bango Creates Mobile Tool To Up ROI
ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates.
The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing and scrutiny to build trust and confidence in mobile advertising.” Bango said it aims to fill the gap in service by providing hard data that’s free from vendor bias.
A video explaining Bango Analytics for the Web is available here.
Bango’s M.O. is simplifying and monetizing the mobile Web through its global exchange.
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