Yahoo Plays the Field With CNET


romance1.jpgADOTAS – Yahoo Inc. has cobbled together another ad partnership. First Google, and now CNET. This particular deal involves less experimentation, more commitment: the companies have agreed on a three-year content, interactive advertising and search marketing partnership.

Financial terms of the deal weren’t disclosed. CNET will provide content to Yahoo sites and cross-sell advertising. The venture will launch in the third quarter and CNET hopes to rake in about $100 million over the three-year partnership.

CNET has been under pressure from investor groups to expand its online advertising platform.


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