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Yahoo Loses Industry Vet to MediaBank

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Apr 2, 2008 

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Sarah Novotny  |

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Yahoo Loses Industry Vet to MediaBank

ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry.

“Greg is an advertising veteran and understands what emerging technologies mean to the industry — we are thrilled to welcome him to our team,” said Brad Keywell, chief executive officer of MediaBank, in a statement. “He brings a wealth of knowledge, and most importantly, shares our vision to bring media buying technology into the digital age.”

Most recently, Koerner was senior regional vice president of sales at Yahoo, where he spent six years overseeing roughly one-third of all display ad sales. Before that, he was vice president of national advertising sales at DoubleClick, Inc. Koerner says he hopes to transition his background in and passion for advertising, media buying and technology to MediaBank.

“Information, data and analytics are increasingly important to managing the complex advertising agendas of clients and understanding the expectations of agencies,” Koerner said in a release. “Advertising is in a transitional phase. Digital media has evolved from being a part of the marketing strategy to being the core of it. Agencies and advertisers need the tools to harness data and utilize it to their maximum advantage.”

MediaBank allows media buyers to manage media procurement, planning, billing and tracking across all advertising channels on one platform with a synchronized database.

Tags: doubleclick, interactive-advertising, internet-advertising-news, internet-marketing-advertising, MediaBank, new-media-technology and Yahoo

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